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Vikram Shah

Vikram Shah

VerifiedFeatured

Performance marketing specialist focused on paid search & CRO

Mumbai, India4.9(38)
Paid AdsCROAnalytics
4.9
38 reviews
94
Projects done
< 2 hrs
Avg response
87%
Client retention

About

I help D2C and SaaS brands cut wasted ad spend and scale what actually works. After 8 years running campaigns at agencies and in-house, I went independent to focus on the part I love most — turning data into revenue. I work with a focused roster of 4–6 clients at a time so I can stay genuinely hands-on.

What I do

  • Google Ads
  • Meta Ads
  • Conversion Optimisation
  • Landing Page Strategy
  • Attribution

Case studies

2
CRO + Paid AdsBloom Skincare

From 1.9% to 3.4% conversion — a D2C checkout overhaul

Bloom was driving steady traffic via Google Shopping but converting below industry average. AI audit flagged mobile checkout friction. We redesigned the cart flow, added trust signals, and tightened the campaign structure to feed the fixed funnel.

+79%
Conversion rate
+61%
Revenue (90 days)
4.2×
ROAS
CRO + Google AdsTrailHead SaaS

SaaS trial-to-paid lift via landing page testing

TrailHead was spending heavily on branded and competitor keywords but losing prospects on the trial signup page. Four-week rapid testing programme cut friction and doubled the trial-to-paid rate.

+52%
Trial signups
Trial-to-paid
−34%
CPA

Reviews

4.9

Exceptional

Based on 38 verified client reviews

Priya Nair
Priya Nair
· Founder, Bloom SkincareMarch 2025
Vikram turned our Google Ads from a money pit into our biggest growth channel. He found the landing page issue in week one and had a test live by week two. We went from 1.9% to 3.4% conversion in three months.
Ravi Patel
Ravi Patel
· Head of Growth, NestFitJanuary 2025
Extremely methodical. Vikram builds proper measurement before touching creative or bids — which meant our decisions were based on real data for the first time. CPA down 34% in 60 days.
Sandra Mills
Sandra Mills
· CMO, TrailHead SaaSNovember 2024
Great communicator, proactive with insights, and he genuinely cares about outcomes not hours. Exactly what you want from a freelancer.

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